Built to eliminate purchasing overhead
Every household and every business spends time managing the same repetitive purchases. We think that time is better spent on everything else.
Our mission
Handld exists to remove recurring purchase decisions from the cognitive load of everyday life. Most households spend a meaningful amount of mental energy tracking what they have, what they're running low on, and when to order more. It's a low-value task that repeats hundreds of times a year.
The same problem exists at scale in businesses: procurement managers and office administrators spend hours every month placing orders that could be automated with better data. Handld applies the same prediction engine to both — because the underlying problem is the same, whether it's paper towels at home or printer cartridges across twelve office locations.
How we use data
Handld learns from aggregate consumption patterns across households and businesses with similar profiles. This makes predictions more accurate for everyone — especially for products that are difficult to estimate from an individual's history alone.
When your data contributes to cohort models, your identity is removed before aggregation. No partner, advertiser, or third party ever receives individual-level data. Health information, payment details, and sensitive demographics are held to a higher standard: they are never shared, never sold, and never used outside your own predictions.
You are always in control. You decide what data you share, and you can change your preferences at any time. You can export or permanently delete your data whenever you choose. We don't lock you in.
Team
Handld is an early-stage product. More to come here.